The next generation of the successful Spanish model is here - the new SEAT Ibiza captures the heart with its young, emotional design and fun-to-drive zest, and convinces the head with its innovative technologies and further improved functionality and quality.
The new line-up offers enormous breadth to meet every individual demand - from the compact and sporty three-door Ibiza SC, to the dynamic and universal five-door Ibiza, to the elegantly practical Ibiza ST estate car; from the extremely efficient Ibiza E-Ecomotive with 89 grams of CO2/km to the exceptionally sporty Ibiza FR with 110 kW (150 hp). There are two strengths in particular that are common to all versions - a very high standard of quality and outstanding value for money. Market introduction of the new Ibiza is scheduled for spring 2012.
The SEAT Ibiza is one of the best-selling models in its segment across Europe - over 500,000 people so far have opted for one of the sporty, compact models from the Spanish brand. And the average age of Ibiza buyers is the youngest among in its market category. Design has long been one of the Ibiza's foremost strengths - named as the most important reason for purchase by customers. And this is set to gain even more ground in future - with its modern, fresh and optimistic look, the new Ibiza marks a further significant development of the SEAT design identity and prepares the way for future models.
"The Ibiza is an important foundation of our brand. With the new generation, we are taking a clear step forward - the fresh and young design language speaks to SEAT's unique and distinctive character. It underscores the precision and quality of our products," says James Muir, the President of SEAT, S.A. "This makes the new Ibiza a crucial element in SEAT's forward strategy. Its success will grow even further, not least in our new market of China."
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