For 2012, Ram Truck will expand its model lineup by adding the new, top-of-the-line Ram Laramie Limited.
"The Ram Truck brand's greatest strengths are our commitment to listen to customers and to understand what motivates them," said Fred Diaz, President and CEO, Ram Truck Brand - Chrysler Group LLC. "We've successfully added Ram truck models designed for outdoorsmen, tradesmen, first-time buyers and ranchers. Laramie Limited is designed to meet the high expectations of affluent pickup truck buyers looking to combine capability with elegance."
Featuring premium materials, such as full-leather seating, piano-black interior components and under-stated exterior badging, Ram Laramie Limited offers a refined luxury alternative to the popular southwestern-themed Ram Laramie Longhorn edition pickup.
"The launch of the Ram Laramie Longhorn edition gave us a boost in the ultra-premium pickup segment and exceeded our expectations," added Diaz. "Ram Laramie Limited offers customers an even wider selection of luxury models. We expect a lot of interest in the Laramie Limited.
"The Ram Laramie Limited customer is going to be involved in some sort of motor-sport activity. Whether they're towing a ski boat, a race-car hauler, motorcycles or snowmobiles, they're looking for comfort and class and an expressive way to carry their crew and their gear."
The new Ram will make its debut at the 2012 Chicago Auto Show.
Exterior
Ram Laramie Limited gets a body-color front fascia with fog lamps and a matching, painted rear bumper. Ram Laramie Limited 2500 and 3500 models in white and silver exterior colors get chrome front and rear bumpers. The Laramie Limited's chrome grille surrounds billet inserts that are featured on Ram Sport models. Understated chrome accents include body-side molding, mirrors, door handles and tubular side steps.
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