Its subtle and sophisticated style, inspired by the new look of the Peugeot marque, gives it a new power of attraction.
Great attention has been paid to its appeal without making any sacrifices in terms of its advantages when facing the constraints of city driving; it has become even more practical and fuel-efficient.
A market and customer base which is constantly changing
The Peugeot 107 evolves and is enriched with a regularly renewed range, special editions and new equipment, in order to keep up with customer expectations.
Its markets have developed too with 16 new countries making a total of 48 countries where it is now sold.
Like most vehicles in this category, the 107 is often the second or even the third vehicle of the household. On the other hand, it distinguishes itself from its segment with an even more predominantly female customer base and appeals to a higher proportion of single people.
The satisfaction that it offers, above all through its manoeuvrability, driving pleasure and economy is above the average for its segment.
After more than 665,000 vehicles produced by the end of 2011, the 107 is now writing a new chapter in its history.
Its aim: to develop its advantages in an increasingly competitive segment.
A new exterior style, subtle and sophisticated
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