Toyota revealed the NS4 advanced plug-in hybrid concept vehicle at the 2012 North American International Auto Show (NAIAS) in Detroit. The NS4 exemplifies Toyota's vision for future mobility, with a focus on next generation connectivity and safety.
Jim Lentz, president and chief executive officer of Toyota Motor Sales US (Inc.) said, "In this digital age, cars are becoming another spoke in the wheel of our electronic connectivity. NS4 demonstrates Toyota's take on the human connection to the car with technology that considers both emotional and rational relationships, person-to-car and car-to-society."
NS4's advanced power train targets a hybrid plug-in system featuring reductions in component size and weight with improved overall fuel economy, better acceleration and longer all-electric range, while maintaining a short charge time.
The Toyota NS4 concept signals a new styling direction for Toyota aimed at making an emotional connection with consumers. The distinctive trapezoid grille is accented by a floating lower spoiler and distinctive daytime running lights. Rear lamps wrap around the sides of the vehicle, and create the effect of a rear spoiler. The roof line profile, lift back design and powered swan-wing doors create greater accessibility and efficient functionality.
Advanced in-car connectivity
Traditional vehicle development cycles average four years, but this is rapidly changing with the introduction of more technological innovations. Vehicles have become another communication hub in the consumers' lifestyle, and are the third-fastest growing technological device, behind smartphones and tablets. Toyota has formed special alliances with technology leaders such as Microsoft, Intel and Salesforce to explore the creation of seamless vehicle interfaces with emerging technologies. These alliances will ensure Toyota is at the forefront of this emerging sector of the automotive market.
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