While Toyota continues to roll out its full hybrid technology to new market segments through models such as the Auris Hybrid and Yaris Hybrid, the Prius remains the most recognizable product to feature Toyota's full hybrid powertrain design.
The new Toyota Prius features a revised exterior design, improved interior sensorial quality, enhanced instrumentation and a range of affordable multimedia and advanced navigation systems: Toyota Touch, Toyota Touch & Go Plus and Toyota Touch Pro.
The Toyota Prius remains a front-runner in the field of technological innovation. Each generation has introduced new, high technology features to the segment ahead of their time.
The third generation Toyota Prius, launched in 2009, showcases a Head-up Display, projecting useful information onto the base of the windscreen, including vehicle speed, the Eco Drive Monitor and the status of the optional Pre-Crash Safety and Active Cruise Control systems.
A steering-wheel mounted Touch Tracer display switch allows the driver to control the audio system, the air-conditioning and the ECO Drive Monitor without the need to look down, or remove his or her hands from the wheel.
A Pre-Crash Safety system, which incorporates Adaptive Cruise Control, uses sensors located under the front grille to predict possible collisions and triggers a series of intelligent safety features. The system will automatically pre-tension seatbelts, activate an audible, Brake Assist alarm and, if a collision is unavoidable, activate automatic braking. This lessens the potential impact and damage if a collision occurs.
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