Expanding its relentless push into the heart of Asia's car market, Ford introduces the all-new Ford EcoSport at Auto Expo 2012. The new compact SUV will further augment Ford's offering in India, as well as in many other markets across the globe.
Modern and innovative, the all-new Ford EcoSport was designed to combine best-in-class design, technology, quality and safety aimed at attracting a new generation of consumers in different global markets.
Created as the latest One Ford global product, the EcoSport will be a key model in expanding Ford's presence in major worldwide growth markets, including India, Brazil and the ASEAN markets. It has been developed in South America at one of Ford's eight global product development centres in conjunction with teams from Asia, Europe and North America to meet the needs of markets across the globe.
"The all-new Ford EcoSport reflects our commitment to serve our customers with the cars and trucks they truly want and value," said Alan Mulally, president and CEO, Ford Motor Company. "Our engineering team used their years of EcoSport experience to make every aspect of the next-generation EcoSport even stronger."
The all-new Ford EcoSport exemplifies the DNA of Ford global vehicles and its versatility broadens the horizons of mobility and use. Its genuine SUV confidence starts in the stability of the chassis, reinforced by the body's robust build, high torsional stiffness and high levels of protection for its occupants. Yet, its innovative design reduces the weight and ensures good fuel efficiency.
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