The launch of the Rolls-Royce Phantom on 1 January 2003 was much more than the reveal of a new ultra-luxury car; it signalled the 21st Century renaissance of the world's most famous luxury automobile brand and the first glimpse of a masterpiece that quickly established itself at the pinnacle of automotive excellence.
For the preceding five years, under BMW Group ownership and in the absence of publicity, designers, engineers and skilled production staff had overseen the birth of a flagship Rolls-Royce motor car and state-of-the-art production facility on the Goodwood Estate in Southern England. Without parallel in the car industry, the achievement was all the more astonishing for a brand which shouldered the weight of historic ups (and occasional downs) and for which expectations for the future were rightly high.
From launch, the Rolls-Royce Phantom proved itself a worthy recipient of the famous Spirit of Ecstasy figurine. From Pantheon grille to long rear overhang, the design was clearly a Rolls-Royce. Every angle revealed a bold yet elegant car with road presence that was second to none.
For such an imposing car, Phantom surprised drivers with its agility and precision in motion while its ride was described by the company at the time as 'designed to lower the pulse'. The magnificently sublime ride, famed through model generations, had returned and waftability re-affirmed itself in the company lexicon.
At the car's core lay a ground-breaking, lightweight aluminium space-frame with power supplied by a sophisticated, direct-injection V12 engine, married to a six-speed auto gearbox. And complementing this excellence in engineering was Phantom's beautiful interior, presenting hand-stitched sumptuous leathers, fine veneers and exquisite detailing, a combination that marked the car as something uniquely special.
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