Škoda is offering a glimpse of the future by unveiling a Škoda Design Concept at the 2011 Geneva Motor Show. The economic goals set by the carmaker require a new focus drawing on the inspiration of a tradition stretching back for more than 110 years. The use of modern stylistic elements and the latest technology is a logical step. The Škoda Design Concept gives fleshes out the contours of the growth strategy with clearly defined features, maximum care and attention to detail.
Tradition with vision: evolving towards success
The concept singles out characteristic design elements of the Škoda brand and guides them forwards towards the future. The long wheelbase and short overhangs are a prerequisite for successful automotive architecture as they both allow for above-average interior space and, coupled with the dynamic roof line, lend the car a high degree of visual majesty. The fluent integration of the tailgate underscores the entire car's sophisticated practicality. The high everyday utility value and distinctive interior modular design are traditional brand values which are freshly interpreted in a more modern form here. The grille with its unobtrusively shiny finish symbolizes the brand's aesthetic blueprint, its fine slats resembling taut harp strings.
Sending out a clear signal: a new logo and distinctive lighting elements
The newly arranged and clearly structured logo stands out in the middle of the car as the starting point for all the contours. It intersects the horizontal line of the bonnet, highlighting its special status as a symbol of quality and success.
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