Friday 16 December 2011

2004 Rolls-Royce Centenary Phantom


The Rolls-Royce Phantom is a luxury saloon automobile made by Rolls-Royce Motor Cars, a BMW subsidiary. It was launched in 2003 and is the first Rolls-Royce branded car made under the ownership of BMW.

Specifications

It has a 6.8 L, 48-valve, V12 engine that produces 453 hp (338 kW) and 531 ft·lbf (720 N·m) of torque. The engine is derived from BMW's existing V12 powerplant.

It is 1.63 m (63 in) tall, 1.99 m (74.8 in) wide, 5.83 m (228 in) long, and weighs 2485 kg (5478 lb). The body of the car is built on an aluminium spaceframe and the Phantom can accelerate to 60 mph (100 km/h) in 5.7 s. It has a six-speed automatic transmission and double wishbone suspension.

The Phantom features side markers on all vehicles (rear ones are red in the US to comply with federal car lighting rules).

An extended wheelbase Phantom was presented in March 2005 at the Geneva Motor Show, which is 250 mm longer than the standard Phantom.

Design

BMW went to great lengths to distinguish the Phantom from their own range. Although some 15 percent of components are shared with other BMW models such as the BMW 7 Series, the Phantom retains the traditional Rolls-Royce design cues.

The intention was to avoid being seen as just an extension to the BMW range. When Mercedes introduced its Maybach luxury saloon, it was criticized of producing "the ultimate bubble" instead of a separately branded car. The car shared many components with and looked like the cheaper S-Class Sedan. BMW learned from this lesson, selling the Phantom through separate dealerships where BMWs are not sold, while the Maybach showroom in London also sells the most basic of Mercedes models.

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