2012 Toyota Prius C

Toyota Motor Sales, U.S.A., Inc., will offer a fuel-efficient hybrid at a more accessible price when the Toyota Prius c joins the Prius Family of vehicles in the spring of 2012. Toyota Prius c will make its US at the 2012 North American International Auto Show in Detroit.

This highly anticipated subcompact member of the Prius Family will bring Toyota's renowned Hybrid Synergy Drive® technology to a new segment of buyers when it joins the third-generation Prius Liftback hybrid vehicle, the versatile new Prius v midsize hybrid vehicle and the Prius Plug-in Hybrid model, which will also debut next spring. Positioned as an entry into the Prius Family appealing to youthful shoppers seeking fuel efficiency, technology, and spirited driving dynamics in the subcompact segment, the Toyota Prius c will offer:

Expected class-leading fuel economy better than 50 mpg in the city, which is the highest city mpg of any non-plug-in vehicle.
Proven hybrid technology, with 14 years of heritage, available at a more accessible price.
A high degree of convenience features and premium in-car electronics, uncommon in a five-door configuration, creating a less compromised compact-car experience