The fourth-generation Kia Rio, revealed at the 2011 Geneva Motor Show, boasts a bold and distinctive personality, bringing the latest model into line with the rest of Kia's striking design-led product range.
In addition to appealing to consumers' aesthetic tastes, the new Kia Rio will spearhead the company's efforts to significantly grow its market share across the globe by offering potential owners industry-leading environmental credentials.
Target CO2 emissions for the model range start at just 85 g/km - representing a new industry-wide low. This impressive figure places the B-segment Kia Rio ahead of all other models in its class and even all vehicles currently on sale in the entire European market.
Tasked with the difficult job of improving upon the remarkable international sales success of the previous generation model, Kia's engineers and designers have created a new Rio which combines European finesse with Korean spice to create a form language that also communicates Latin flair, for a truly global appeal.
"The Kia Rio has always been successful, and with this new incarnation we have a car which is extremely attractive with a fresh feeling of sportiness - a car that people will want to buy for its looks, as well as its environmental credentials" comments Benny Oeyen, Vice President Marketing and Product Planning, Kia Motors Europe.
Since its launch in 2005, global sales of the third-generation Kia Rio have totalled more than 860,000 units. It was the company's third best-selling vehicle in overseas markets during 2010 with sales of more than 219,000 units.
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