Thursday 3 March 2011

2011 Mazda MX-5 Miata Special Edition


On the heels of its recent milestone announcement of 900,000 MX-5 Miatas being produced, Mazda North American Operations (MNAO) unveiled the 2011 Mazda MX-5 Miata Special Edition, a limited-run model of only 750 units. The Special Edition continues the MX-5's history of being a dynamically-engineered, enthusiast-approved roadster whose price doesn't discriminate and whose luxuries are not stripped.

Special Edition-exclusive interior touches include gray door trim and heated leather seats with gray stitching, a black leather-wrapped parking brake and steering wheel with contrasting gray stitching, chrome treatments to the air vents and instrument cluster as well as aluminum pedals (6MT only). Special Edition models are only available in Sparkling Black Mica or Dolphin Gray Mica, two new MX-5 colors, and are packaged with 17-inch Bright Finish aluminum alloy wheels.

The MX-5 traditionally has appealed to higher income households as its purchase reason is not as the practical daily driver but as the additional "fun" car, such as for those long, winding road-hunting weekends. Originally available in three trim levels - Sport, Touring and Grand Touring - the Special Edition is based off of a fully-equipped Grand Touring model but is only available with the industry-leading, easy-to-use Power Retractable Hard Top (PRHT).

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